Primary Implication

Do you approach your business like a professional athlete approaches their sport, like a recreational player?

A recreationist will never practice nor train between doing a sport they get invited to play, whereas a pro will always do what they need to do even when they don’t want to because training and practice are how they earn the big rewards extended to the best of the best.

Overview

Muscle Memory is defined as the ability to reproduce a particular movement without conscious thought, acquired as a result of frequent repetition of that movement.  Professional athletes are the best at developing muscle memory for their associated sport through a combination of elite athleticism and highly structured and disciplined practice.

For us not getting paid to play a sport, we, too, have experience developing muscle memory.  For example, learning how to do something physical—whether it be snowboarding, riding a bike, bowling, or playing golf—becomes easier to do without thinking the more hours you invest in becoming skilled at your favorite activity. We can even resume an activity we enjoyed earlier in life later because of the muscle memory developed over the years of doing it.

Researchers attribute muscle memory motions that become automatic to the mind storing information about frequently repeated motions.  Muscle Memory in business develops when a business owner and those employed can do something without mental energy.  Doing required tasks repeatedly allows our brain and body to move, play, and work smarter and faster over time.  I.e., what we persist in doing becomes easier the more we do it.

The problem for most small business owners and those in their employ is they give up doing something new, even if it is vital to their business sales and profits when the going gets tough.  While professional athletes will never miss practice or personal training sessions in between seasons, a well-intentioned business owner will skip doing what they need to do, always promising to get to it yet never doing it.

People who struggle to get things done struggle because they haven’t invested enough time working to develop muscle memory.  Because they haven’t developed the ability to slip into autopilot on the work they need to get done, they will stay doing what they have skill and confidence in doing as they let what needs to get done go undone.

Small business owners who consistently earn superior profits with substantial cash reserves in the bank get there because they approach their accountabilities to their business the way a professional athlete approaches their mental and physical preparation for their sport.  They do what they must do when they have to, even when they would rather do something else.

Small business owners approach sales, planning for profits, cash, and profit management like a recreationist approaches a sport.  If someone invites them to do it, like bowling, they will do it.  They won’t score too well and aren’t likely to do it again soon.  The hobbyist approach to owning a business is that these are the same business owners who are always scrambling for cash to meet payroll or pay an angry vendor.  These are the same who always ask why they don’t have any cash in the bank.

The answer is they aren’t developing the skills to do what their business needs, so it never gets done.  The BusinessCPR™ Management System has been designed to help business owners develop the muscle memory their business needs them to have to earn predictable profits with cash reserves in the bank.