Maintaining sufficient cash flow is crucial for business survival. It requires proactive monitoring and action to address any deviations in key metrics that impact cash availability and profitability.
Primary Implication
Protect your business from running out of cash by managing your cash to produce a profit. The BusinessCPR™ Management System is the most direct method for protecting your business from this occuring.
Overview
When you are out of cash, you are out of business, is the number one law of business. It doesn’t matter how good your financial reports are or whether your accountant has audited them. When you run your business out of cash, you have serious problems until resolved through all aspects of your life.
Cash is an asset used to pay off liabilities. When you don’t have sufficient cash to pay those you owe money to, you will lose the ability to operate your business as your creditors step in to take what they are owed.
Protect yourself from running your business out of cash by acting on the quantified leading and lagging metric “misses” that are most impacting your cash quality (heart rate) and cash velocity (pulse). Taking these actions ensures that your business is making the money it should, as confirmed by the weekly cash on hand (BuseinssCPR™ Step 1) and the monthly change in profit levels (BuseinssCPR™ Step 3).
