Aligning Promotions with Sales Goals and Customer Awareness
Promotional investments are sculpted by your sales goal and the degree of awareness that exists for your product Your promotional...
Solve Customer Problems: Promote What Matters Most
Use the marketing mix elements to help you identify what matters most to your target customer Building a “powerful visual...
Must Help Customers Find Your Place to Buy to Grow Sales
When people don’t know where to find you, your marketing is all about showing them where to go You lose...
Place Marketing: Generating Traffic to Your Business
Ignore where your target customers want to buy, and you won’t be in business for long “Place” is the market’s...
Don’t Miss Sales: Be Where Your Customers Want to Buy
You won’t make money until you place your point of sales where your customer wants to buy When you know...
Business Visibility: Make it Easy for Customers to Find You
Having poor visibility to your business is one of the dumbest mistakes made in business In real estate, its location,...
Use Economics to Optimize Your Prices & Profits
Use the economic theories of Opportunity Costs and the Law of Supply and Demand to influence your pricing strategies The...
The Importance of Price for Profit in Business
Price is the only element in the marketing mix that brings in money Every business needs profits to justify its...
Using price to improve business profits has two levers, you can either lower your costs or increase value
Using price to improve business profits has two levers, you can either lower your costs or increase value There are...
Show the Hidden Costs of DIY to Establish the Why to Hire You
Service businesses’ unique pricing challenge lies in overcoming the don’t do it or do it myself decision Businesses that provide...
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